October 7, 2022


Sports Really Satisfies

Academy Sports + Outdoors Opens New Store in Conyers, GA

Customers can expect to find everyday low prices on top brands such as Nike, adidas, Under Armour, Columbia, The North Face and more. Academy also offers tremendous value and quality through its private label brands like Magellan Outdoors, Freely, BCG, H2O Xpress, Game Winner, O’Rageous and others.

The new location offers families a fun destination to gear up for any big game, outdoor adventure, or a day on the court or field. Additionally, the store serves as a place to create a backyard oasis with everything from patio sets, barbecue grills, and outdoor games. Academy also offers free services such as grill and bike assembly, scope mounting, bore sighting, line winding/spooling, and propane exchange. Customers can also purchase hunting and fishing licenses.

Academy continuously provides support in the Atlanta Metro area through community donations and over 40 local partnerships. These efforts benefit youth team sports, field & stream organizations, fitness institutions and Historically Black Colleges and Universities, along with the Georgia Department of Natural Resources, Positive Athlete, USTA-Atlanta, Morehouse College, Clark Atlanta and many more. Academy is the Official Sporting Goods Retailer of the Atlanta Braves and Gwinnett Stripers.

On Thursday, April 28, prior to the three-day grand opening celebration, the new store will provide a $5,000 donation to the Sheriff’s Activities League (SAL) of Rockdale County. Twenty local youth from SAL will receive a shopping spree totaled at $4,000 and be among the first to shop the store for new footwear, apparel, sports equipment, bikes, fishing and camping gear, and more. Academy will also donate a $1,000 gift card to Rockdale County’s SAL to purchase additional sports and outdoors items. Additionally, teachers and school staff receive 10% off online and in-store purchases until May 8, 2022.

Beginning on April 29, the community is invited to the store’s three-day grand opening celebration full of fun activities for the whole family. The free events include:

  • Braves World Champion Trophy Tour
  • A special appearance from Braves mascot, Blooper and former Braves third baseman Terry Pendleton
  • Giveaways and interactive demonstrations by brands sold at Academy
  • Academy mystery gift card giveaways
  • Complimentary food truck bites
  • Meet and greet with professional angler Hunter Shryock.

The new Conyers, GA location marks the first of two new stores Academy will open in the metro Atlanta area in 2022. This fall, local customers can look forward to a location near Perimeter Center.

Customers are also invited to shop online at academy.com or through Academy’s mobile app, receive digital ads and offers, engage with Academy’s social media accounts (@academy), sign up for email alerts, and watch out for information on upcoming grand opening events.

Individuals interested in careers at Academy can visit careers.academy.com to apply for open positions.

About Academy

Academy is a leading full-line sporting goods and outdoor recreation retailer in the United States.  Originally founded in 1938 as a family business in Texas, Academy has grown to 260 stores across 16 contiguous states.  Academy’s mission is to provide “Fun for All” and Academy fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers.  Academy’s product assortment focuses on key categories of outdoor, apparel, footwear and sports & recreation through both leading national brands and a portfolio of 20 private label brands, which go well beyond traditional sporting goods and apparel offerings. For more information, visit www.academy.com.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are based on Academy’s current expectations and are not guarantees of future performance. Words such as “outlook,” “guidance,” “anticipates,” “assume,” “believes,” “continues,” “could,” “estimates,” “expects,”  “intends,” “may,” “plans,” “potential,” “predicts,” “projects,” “future,” “will,” “seeks,” “foreseeable,” or the negative version of these words or other comparable words or similar expressions are used to identify these forward-looking statements.  Actual results may differ materially from these expectations due to changes in global, regional, or local economic, business, competitive, market, regulatory and other factors, many of which are beyond Academy’s control. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in Academy’s filings with the U.S. Securities and Exchange Commission (the “SEC”), including Academy’s Annual Report on Form 10-K under the caption “Risk Factors,” as may be updated from time to time in our periodic filings with the SEC. Any forward-looking statement in this press release speaks only as of the date released. Academy undertakes no obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by any applicable securities laws.

SOURCE Academy Sports + Outdoors